Automotive Sales Books

If you are starting a career in Automotive Sales here are a few books that will help you build a good foundation for success. If you have been in Automotive Sales for a while or are a veteran Sales Person, here are a few books that will help you ”sharpen your axe” and increase your current sales volume.

BEGINNING BASICS:



Automotive Sales Playbook

40 Basic Plays of Automotive

Sales Professionals


SALES & SELLING




Managers, hand this to your new salespeople on their first day. In this playbook, for beginning or relatively new Automotive Professionals, you will learn the basics of needs-based sales and lay the foundation for a great career selling vehicles. These basic plays are key elements to your success and longevity in the industry. If you are a veteran, you can use this book to “stay sharp” and refine your automotive sales skills.


INTERMEDIATE SKILLS:




Automoptive Sales 101

Fundamentals and Techniques
of Automotive Retail Sales


SALES & SELLING



“Automotive Sales 101″ is a follow-up book that builds upon techniques previously introduced in “Automotive Sales Playbook.” This automotive sales book is a complete training guidebook that teaches intermediate fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals who have some experience in the business or those veterans who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!


ADVANCED SALES SKILLS:



Knights of The Blacktop

Advanced Sales Techniques of
Automotive Retail Champions


SALES & SELLING



This advanced sales guidebook builds off the skills introduced in “Automotive Sales Playbook” and “Automotive Sales 101″ to bring you the advanced sales techniques of Automotive Retail Champions. Learn every advanced mindset, skill, technique, word tract, and close you need to elevate your automotive career so you can become an elite Knight of the Blacktop!


PHONE SKILLS:



Automotive Sales Phone Mastery

Phone Skills and Techniques
of Top Sales Professionals


SALES & SELLING



What sets top sales people aside from the rest? They know how to work the phones. This complete playbook walks you through the various phone calls an Automotive Sales Person takes and makes many times each day. Master the phone and sell more vehicles!


INTERNET SKILLS:



Automotive Internet Sales Mastery

Skills and Techniques of Top
Internet Sales Professionals


SALES & SELLING



In dealerships today, Internet Departments are growing and many dealerships are going to an all Internet based sales force. What processes do you have in place to handle your Internet customers to appoint and close more leads? Automotive Internet Sales Mastery is your complete guide to handling, appointing, and selling more Internet customers. This step-by-step guidebook takes you through the first call, the first text, and the first e-mail. It outlines a rigorous 90 day follow-up, breaks down the Internet sales process, and more. Become an Internet Sales Master and sell more vehicles!


AUTOMOTIVE SALES DAY PLANNER:


Knights of The Blacktop
Business Planner

REFERENCE / PERSONAL & PRACTICAL GUIDES






Get your automotive business planner to help you keep track of your daily progress,formulate an action plan, set and track appointments, and log and follow prospects. Also, keep track of your incoming and outgoing phone calls to ensure successful prospecting.


DATA MINING:




Automotive Data Mining 101

BUSINESS / SALES & SELLING



Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO’s. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have “won” to your dealership. You too can master your data.

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LifeWork Elements © 2011 by Tim Northburg and LifeWork Elements. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Tim Northburg and Lifework Elements with appropriate and specific direction to the original content.